FFF 4: Traffic

Many businesses are started by the practitioners; a chef would likely start a restaurant and not a gym, and a fitness bro would likely start a gym rather than a restaurant.

It's usually an artist who wants to monetize their art by finding a way to use it to provide value for people in exchange for money, but all they usually know how to do is their art.

Of course, marketers who sell their ability to sell are an exception.

But as for cooking, programming, painting, teaching, design, etc.

The problem is they start to think they don't need to learn how to sell and prefer hiring someone to do it for them.

If you were working at a company or a business you don't own, maybe all you have to do is design the site, fill the cavities, cook the meals, teach the pupils and you get your paycheck.

But that wouldn't work in your business because in that organization, people were marketing and selling whatever you were doing, and they're the ones that mostly determine how much money is made.

It's great to have the best product/service, but it's not going to bring in any money if no one knows about it

Don't do; "I should just focus on making rice so that my rice can be the best, and once it is I'll trend like Hilda".

You can focua on your rice, but the only way to trend is to sell.

Your most important duty as an entrepreneur is to sell. Don't shift it to someone else entirely because you think it's "boring" or some other excuse.

I'm not saying you should write your entire copy or do every single sales call by yourself.

I mean you should take full responsibility for the fundamentals & needle-moving part of your selling.

If you're not good at it, develop it. it's a required skill.

Selling is your #1 duty

Nobody can sell your product better than you(the creator) because you care and understand it the most

Maybe you can hire a great marketer later.

But to hire a great marketer, you need to know what great marketing is.

I was stuck here for years, obsessing on perfecting my art hoping that the money would come if I was just good enough. Maybe I could become a prodigy that will hack NASA in 5 minutes and when I do, the whole world will know me.

What's the difference between a chef who tried to start a business and stays in the same place for 20 years because they've created another job for themselves instead of the "entrepreneurship" they planned?

Compared to another one that has branches in several countries after some years?

Although the food is important and the creativity that was applied to the business is important, it means less if nobody knows how valuable the creative solution is.

That's the essence of marketing and you've gotta do it, unless you're not ready to make more money from your creativity.

Order of selling

To sell your product, you need to follow this order:

Traffic >>> Leads >>> Conversions.

Traffic is getting as many eyeballs as possible to notice what you do.

Leads are static traffic, usually a storage of the interested eyeballs.

Conversion is getting as many interested eyeballs as possible to purchase your product/service.

If you don't have traffic you won't get leads,

If you don't get leads, you don't get conversions,

If you don't get conversions you can't make any sales.

If you don't make any sales, well... you won't make money.

Now, marketing is a wide topic and you'll still need to develop marketing skills outside of this course, but it's going to be easier for you because of the nature of this Framework, as we're using an aggregator approach.

Now, it's hardest to get from 0 to 1 because it's a chicken and egg problem, how do you get people to believe in you if you don't have authority? And how do you build authority if people don't believe in you?

How are you going to get eyeballs on what you're building if you can't generate traffic?

How to get traffic:

Well, if you can't generate traffic, steal it.

You see, this is the beauty of this Framework, almost everything you need is already existing in the things you're aggregating.

If you need copy and content ideas to convince a customer, just go observe the copies of the systems you're aggregating and combine their benefits for your copy as well.

Do you need research? Combine their research and observe the data for yours.

Do you need traffic? Combine their traffic sources.

You can always tap into their resources.

If you're building with an API, Blockchain, or some other form of company whose success is dependent on aggregators like you that build things on top of them,

They'd even be very happy to give you as much traffic as they can because their success increases the more you succeed. So they're necessarily selling themselves but from your unique value system.

You need to leverage existing traffic through media.

Some dynamic traffic sources to leverage:

• Product listings and directories: product hunt etc.

• Competitor comparison and alternative listings

• Company You're building on's hype (if applicable)

• Social Media platforms like Twitter, Facebook, YouTube, etc.

• Blogging platforms like medium, News platforms, etc.

• Getting featured in free newsletters and the likes.

• Other examples that are just around media.

Now, it's important to have some form of static traffic source. This is the importance of building a personal brand, so you don't have to start going through the complete stress of traffic sourcing to sell every product or service in the future.

So, build static traffic with dynamic traffic, with social media, etc so that you can reduce long-term stress. This newsletter is an example of static traffic that I acquired from dynamic traffic. And I can sell my products here.

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Now, the key is to get people through a dynamic traffic source into your static traffic source. And that's what leads are.

How do you do that?

By marketing, you'll need to learn copywriting, sales, etc. to get better especially when you want to hop on bigger projects after this course, there's no quick fix to this.

But what I'm helping you do with this framework is; starting this way will show you where you lack strength and specifically what skills you need to develop, which will help you learn 10x faster than people who fill up their minds with fogs of soon-to-be-forgotten knowledge that's not being used to build any profitable projects or achieve any goal.

Generally, what you need to do is to educate people on the new value that your offer solves and persuade them to buy.

To explain this further, we'll need to visit something called Customer levels of awareness.

Many people are targeting people who are already solution-aware because they're easiest to convince.

Now, we don't have that authority, and we're trying to spend the least amount possible, besides, that's not where the gold mine is, you can see the larger portion in the pyramid is “Completely unaware”.

If you can persuade the hardest and largest market, you can persuade the easier ones.

So we need to educate people instead, show them how we're the solution to their problem, and provide our solution to them at scale

Let me give you an illustration:

Imagine you're running a clothing store.

And you've understood levels of awareness.

You would now know that there could be someone passing by your store every day who needs a particular shoe or jacket more than the people who are entering your store, but they don't know you're the solution to their problem.

Maybe they could have given off more charisma and passed an interview by wearing those shoes, or they might have gotten that girl's number if they'd worn that jacket, but they didn't know (again, this is just an illustration).

So, what you do is you use dynamic traffic sources to find people like this and give them tailored dressing advice (no pun intended).

"This shoe would go with this jacket, this hat would go with those pants."

Eventually, while you're educating them they may not have that jacket or shoe that will go best.

Now, they need to buy that jacket, who do you think they'll buy it from?

Knowing you're the expert and you sell the product, would they ignore you and start looking up where to order the best jackets from Google?

I don't think so.

That's it.

You educate them, but at scale: through media like blogs, videos, podcasts, tweets, forum answers, etc. Any traffic sources that can give people the education and selling while you sleep.

Then you sell your product to the ready-to-buy version of them.

Here's your homework for this edition:

1. List dynamic traffic sources where your audience hangs out:

• Research to identify online platforms, forums, social media groups, and communities where your target audience is active.

• Create a comprehensive list of these dynamic traffic sources, including website URLs, social media handles, and relevant contact information.

2. Craft educational content targeted to their problems to move prospects up the pyramid and store them as leads:

• Identify common pain points, challenges, or questions that your target audience faces about your product or service.

• Develop educational content such as blog posts, social media posts or emails that address these pain points and provide valuable solutions or insights.

• Ensure that your content is engaging, informative, and tailored to resonate with your audience's needs and preferences.

• Capture their contact through your MVP.

3. Sell your product confidently:

• Develop a clear and compelling value proposition that communicates the unique benefits and value of your product or service.

• Practice delivering your sales pitch or presentation with confidence and conviction.

• Address common objections or concerns that potential customers may have, and prepare persuasive responses to overcome these objections.

• Utilize persuasive sales techniques such as storytelling, social proof, and urgency to motivate prospects to take action.

4. Signup for Blocktip: https://blocktip.onrender.com

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Note: I didn't give much details on somethings because of the depth of this topic, I'll be expanding on these strategies starting with the next email.

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Talk soon,

Praise